Favorite Corporate Game: Bobbing for Apples
[Posted by Dave Haber on Thursday, 04/03/08 3:19 pm] [Digg This]This is no April Fools joke. According to bloggers on the internet today, Apple (Computers) is challenging the Big Apple (New York City) over a trademark claim to the apple (the fruit), even though New York being known as "the Big Apple" dates back to a sportswriter in the 1920s, and even though Apple (Computers), by twice paying Apple (Records) trademark infringement money, has acknowledged that it was not the first apple (the fruit) on earth.
Wired.com discovered Apple's (Computers) move, which claims the Big Apple's (New York City) new GreeNYC campaign, with an apple (the fruit) logo, might "seriously injure the reputation" of Apple (Computers) and its products. Apple (Computers) is challenging the environmental campaign's attempt to trademark its apple (seen above, left), presumably because the offending fruit might somehow confuse people familiar with their apple (above, right).
New York's response, as the Wired headline put it: Bite me.
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